Ensure you get a Boost of Sugar and Lies
Our population in Canada is aging. It’s a fact. 45% of our population is between the ages of 45-89 (not that 45 is old). We had a baby boom post WW2 and now they are retiring. Companies know this demographic is huge and they are targeting them aggressively for life insurance, retirement plans and FOOD.
Data from Health Canada shows the rate of overweight or obese people from age 45-65 and over ranges from 59.6-69%, with numbers averaging shockingly higher in men than women. It’s a scary picture being painted by these statistics. Our healthcare system (while free and wonderfully open to every citizen, thank you Tommy Douglas!) is under duress already. When these boomers start having more serious health problems, as the stats would indicate is coming quickly, we are looking at some seriously long wait times for treatments.
One need only turn on the television to be bombarded with ads targeting seniors (and children). They are being told to forgo eating real food and switch to read to drink “Nutritional Drinks”. The commercials show healthy looking seniors with well intentioned sons and daughters who are “worried about Mom and Dad getting everything they need to be healthy.” One even goes as far to have the daughter be a nutritionist who smilingly declares “That’s why I recommended Ensure”. (More on that later.) The products being peddled are as the saviors of the terrifying senior malnutrition problem. I would say the stats indicate most of these people are getting PLENTY of food and not nearly enough exercise.
The two big products are Ensure and Boost. They are owned by Abbot Laboratories and Nestle respectively. Both companies manufacture a variety of “nutritional supplements” and both manufacture baby formula (which is an entirely similar story).
Both have similar ingredients in their products. Here is the nutritional information and ingredient list for Boost High Protein Drink:
Pretty damning evidence. The second ingredient is sugar, the third is corn syrup which is sugar again. The “high protein” is soy isolate which is cheap, junk protein with a poor BCAA profile. The next block is fillers and emulsifiers like vegetable oil, soy lecithin and carrageenan. It contains 23 grams of sugar in an 8oz carton. Nothing about this justifies the healthy tag being placed on it. It’s criminal and dangerous to present this carton of poison as the building block of a healthy lifestyle.
But wait, they have nutritionists that say it’s healthy!! Yes they do. Abbott Laboratories has an army of them. You can even ask them questions through the website right here. Good luck getting them to address the sugar and oil content.
Here is an Ensure commercial. Note how the bottle of Ensure banishes the Mayo.Here is the ingredients and info for Helman’s Light Mayo
Notice some overlap in ingredients? Shady marketing at play. Outright lies is another way to put it. Both of these products are horrible for you. I realize I’m using the Ensure commerical and showing the Boost ingredients. I literally couldn’t find a pic online of Ensure’s ingredient list. They hide it well. Here is the text, it’s almost identical to Boost.
Vanilla Ready to Drink:Water, Corn Maltodextrin, Sugar, Milk Protein Concentrate, Canola Oil, Corn Oil, Soy Protein Isolate. Less
than 0.5% of the Following: Whey Protein Concentrate, Natural & Artificial Flavor, Magnesium Phosphate, Potassium Citrate, Sodium Citrate, Soy Lecithin, Calcium Phosphate, Potassium Chloride,
Choline Chloride, Ascorbic Acid, Salt, Carrageenan, Ferrous Sulfate, dl-Alpha-Tocopheryl Acetate, Zinc Sulfate, Niacinamide, Manganese Sulfate, Calcium Pantothenate, Cupric Sulfate, Vitamin A Palmitate, Thiamine Chloride Hydrochloride, Pyridoxine Hydrochloride, Riboflavin, Folic Acid, Chromium Chloride, Biotin, Sodium Molybdate, Sodium Selenate, Potassium Iodide, Phylloquinone, Vitamin D3, and Cyanocobalamin.
Allergens: Contains milk and soy ingredients.
Again, it’s criminal to lie to people like this. Using the cheapest way to make a product and then throwing some vitamins in it and calling it healthy. A number of the ingredients are known gut irritants which causes poor absorption of the vitamins you were looking for when you ingested the product.
The same rules apply to the Carnation Instant Breakfast Drinks, Baby Formula and the new one: Similac Mom. Not bad enough to fill your baby full of sugar and corn syrup solids. Have Mom drink it too! Seriously folks, how dumb do they think we are? Pretty dumb judging by their sales numbers.
If you have parents in this age group (or children or infants.) Please do not let them consume these products. Encourage your family to read the labels, do some research and make the choice to eat real food. If you must (and you don’t really need to) drink a shake for convenience sake, get some high quality whey from grass fed cows or a high end New Zealand whey. Make your own shakes, control what goes in to your body. Talk to your parents and help them control their health.